Yi (Joey) Zhou
Altice Amplify Launch Campaign Case Study
The design of the whole campaign adopts a professional black and white pallet, which reflects it’s high-end sound quality. I prepared the model of the speaker, rendered and composed it out in motion. The final products include video spot, digital signage, webpage, and the app.
Your favorite music experience can get smarter when combined with Alexa—the amazon personal assistant on cloud. AlticeUSA has introduced a brand new smart speaker in their smart home device product line, with a high-end smart speaker. My mission was to visualize the quality of the luxury speaker in it’s commercial design.
Launch Campaign Case Study
01
The 3D model was prepared in Cinema 4D and rendered out from Element 3D. Clips were made with visual effects in After Effects. The final piece is shown online, in the store, on the launching event, etc. The spot helps the customers to understand the product’s design philosophy while boosting the sales of this premium smart speaker.
Video spot is the most prominent multimedia design piece. We wanted this spot to show the high-end industrial design quality with a simplified design language. The whole spot has the speaker displayed in a low-key environment, which visually reflects the speaker’s professional audio experience.
02
The design is to create a space behind the signage, take the idea of the high-end look into the digital signage. I had the camera zoomed in to the top of the speaker, only showing the glowing lights, and revealing the whole speaker to give it the appearance of being in a spotlight halo.
Digital signage is the updated version of the traditional posters. It is shown on the corner of the streets, in subways, and on billboards throughout New York City. It brings the products’ idea to potential customers. A beauty shot is ideal for this design of the signage.
03
Mp4 videos are inserted into the webpage to grab people’s attention, and to explain the the function of the speaker. The videos can be interacted with the user’s cursor movement.
The webpage is where the customer subscribes to the service and purchases the devices. It needs to load fast and the information has to be clear as possible for this one page design.
04
The line animation is exported in JSON format so it loads seamlessly. The animation loops, so the users can go back and follow the instructions without getting lost. The animation is a piece of functional design work.
As a smart device, this speaker works with an app which can be found in google play store and apple store, etc. The very simplified and straightforward animation is used to guide the setup process step by step.